Data-Driven Content Strategy and Planning
From your website to your blog, your services pages to your social media—your brand leverages a wide range of content to drive awareness and boost sales. Maximize the effectiveness of your investment with a data-driven content strategy that ensures your content works alongside other marketing efforts to meet and exceed business objectives.
The Strategic Process:
Auditing: I do a full inventory of the content published across your brand—understanding the who, what, when, where, and how behind each of your marketing efforts
Analysis: After understanding your marketing content, I research and analyze factors crucial to content success, including competitive content, target audience behavior, marketing channel gaps, and more
Strategic Planning: Using data to inform every decision, I provide recommendations based on the unique strengths, weaknesses, opportunities, and challenges of your brand
Guidance and Governance: With a plan in place, I’ll provide your business with the necessary guidelines to ensure everyone on your team understand what they’re doing, why they’re doing it, and how to do it as effectively as possible
Strategy for Cross-Channel Marketing Success
Your audiences leverage a number of channels before they decide to make a purchase. From researching your services or products on the web, to checking your ratings on their phones—content is used across channels for different purposes. To effectively generate revenue, it’s important they all work cohesively toward the same goal—bringing you more customers.
That’s why my strategic content planning aims to interweave the right content into the right marketing channel; ensuring each piece of content adds increasing value to your marketing efforts across the sales funnel.